Interviews
Prima Assicurazioni: 'Insurtech in Italy is still in its infancy, and we want to lead it'
Georgios Zekos explains how they built the first Italian digital insurance company and why the traditional market is not yet ready for disruption.
Author
Sara Fontana
Writer — Innovation & Case Studies
Sara Fontana has been a writer at Founders.it since 2023. Raised in Vicenza, after her bachelor's degree in Economics at Bocconi she moved to an MBA at IESE Business School in Barcelona, where she began collaborating with a local accelerator following cohorts dedicated to deep tech and sustainability. Back in Italy, she worked for two years in the marketing team of a B2B SaaS scaleup going international, an experience that allowed her to observe the growth dynamics of a tech company from the inside. Today on Founders.it she edits the column on case studies of innovative Italian companies, with particular attention to circular business models, environmental sustainability and diversity and inclusion topics in founding teams.
Articles by Sara
Guides
How to write a pitch deck that convinces investors in 2025
Structure, content, mistakes to avoid and the slides nobody tells you to include. A practical guide based on dozens of pitches analysed.
Guides
Founder agreement: what it is, why to sign it immediately and what it should contain
Many startups skip this step and pay a high price for it. A complete guide to protect your project from day zero.
Guides
The first 5 employees of a startup: who to hire and in what order
The first hires shape company culture forever. Here is how not to get the most important choices wrong.
Trends
5 Italian startups that failed: what we can learn from their mistakes
Failure is part of the game. But analysing it without taboos is still rare in Italy. Let's try.
Case Studies
Musixmatch: how a Bologna startup became the world's music lyrics database
The story of a company that found a global niche starting from Bologna, with almost no external investment.