Guides
How to write a pitch deck that convinces investors in 2025
Structure, content, mistakes to avoid and the slides nobody tells you to include. A practical guide based on dozens of pitches analysed.
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Guides
The practical guides of Founders.it are designed for those who are building or want to build a company. Pitch decks, founder agreements, first hires, product-market fit, business models, commercial contracts: every guide comes from the direct experience of those who have lived through that situation, integrated with interviews with experts and industry operators. No abstract theory or frameworks copied from American blogs, but concrete indications adapted to the Italian regulatory, fiscal and cultural context.
Guides
How to find the right co-founder (and how to tell when it isn't the right one)
Choosing a co-founder is the most important decision you will make. Here is how to approach the process with method.
Guides
Founder agreement: what it is, why to sign it immediately and what it should contain
Many startups skip this step and pay a high price for it. A complete guide to protect your project from day zero.
Guides
Product-market fit: how to tell if you have reached it (and what to do if you haven't)
The most cited and least understood concept in the startup world. A practical guide with frameworks, metrics and real cases.
Guides
The first 5 employees of a startup: who to hire and in what order
The first hires shape company culture forever. Here is how not to get the most important choices wrong.